Prospect as if your life depends on it. Sell as if you couldn’t care less.

This has been one of the hardest lessons for me learn. Doing so is a tightrope walk somewhere between hustling relentlessly for sales survival and then flipping the switch in order to sit nonchalantly with a prospect and ask him the tough questions.

A minuscule lean toward detachment from the end result and I am spiraling into slacker-land. A slip toward the desperate desire to be in control and I am tippy-toeing delicately as not to offend. I surely can’t be the only one who has to negotiate the tricky art of controlling of my destiny and yet simultaneously letting go of each individual outcome.

One way to get better footing is to have a fat funnel. Having enough appointments on the books makes it so, so—SO—much easier to be relaxed. Knowing that it’s not your only chance to close a deal this week (or this month) can calm the nerves enough and allow you to stick to your system. Also, having a frequent number of appointments maintains momentum for solid technique.

In order to have a fat funnel you must identify your root leading indicators. Leading indicators are any of the activities that lead to the results that you want; not the results themselves. For me, the number of presentations I do is a leading indicator of appointments which is a leading indicator of sales. Go a layer or two back to identify your root leading indicators. Isolate the first set of crucial activities that have a direct correlation to sales results.

Finally, look for efficiencies once you have enough data to know what can be improved, increased, added or eliminated. Look for areas that might be time sucks. Look for ways in which you can improve your technique ever slightly to make big gains.

If you really do prospect this meticulously, it will be easier than you think to sell as if you don’t care—because you won’t.  You won’t care because your focus will have shifted away from what you can’t control (sales) to what you can control (your attitude, behaviors and techniques).

Sales are just a logical result of those things becoming fully aligned and refined.

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